The True Bypass No Hero Sound packaging

The True Bypass

Packaging, 2013

Sleeve for 12" vinyl and CD ”No Hero Sound” by Swedish band The True Bypass. One of the ideas was to make a packaging loop. With a 1:1 scale reproduction of the CD cover for the 12" packaging. Included was also an A1 sized poster with lyrics, information and the CD in a setting just as on the front cover.

The album is about the greater things in everyday life. About love and loss, and the wonders and despair of ordinary events. Life, and the questions connected with it, is not linear, it's ever-changing and eternal. We wanted to illustrate this with a layout and typography without a clear direction.

Sleeve, 315x310 mm, 4-colour offset. Sleeve 125x125 mm, 4-colour offset. Folded poster, 595x890 mm, 1-colour offset.

In collaboration with

Ted Eckman, front cover photography.
Cinthia Ljungqvist, portrait photography.
Magnus Torsne, still life photography.

The folded poster’s typography picks up the packaging’s general play with directions.