Art direction, communication strategy and identity design for Stockholm based property developer Folkhem, a company with focus on sustainability and high quality architecture in large scale structures built in wood. Developed in collaboration with the text and social media office Postnormal Production.
Typography, logotype, colors, communication strategy and tonality.
In collaboration with
Frida Jeppsson Prime, Postnormal Productions, texts + communication strategy.
Lina Öhlund, design strategy
The old logotype was slightly modified into a more condensed version, to get a lighter and more modern feel.
Folkhem’s typographic voice is based on the combination of the two typefaces GZA and Brown.
GZA by foundry Out of the Dark.
Brown, designed and published by Lineto.
Templates for Word and PowerPoint.
Editorial poster presenting Folkhem’s Cedarhouses project in Hagastaden, Stockholm. Made for the property developer’s participation in the Buildings and Climate Global Forum 2024 in Paris. 50X70 cm unfolded.
