Design House Stockholm

Identity, 2020

Art direction, strategy and identity design for Stockholm based design publishers Design House Stockholm. Developed in close collaboration with Design House Stockholm’s inhouse design team.

Design House Stockholm was founded in 1992 with the ambition to be a “Publishing House for Scandinavian Design”. Without the limitations of its own facilities or salaried product designers the company was free to publish any idea it liked within the field of design. This was the core of the brand, a company that focuses more on the inside of a product than the fashionable side.

In collaboration with

Jacob Bang, art director and designer, Design House Stockholm.
Hampus Färdig, digital strategist, Design House Stockholm.
Åsa Johansson, calligraphy.
Rasmus Nilsson, illustrations.

Visit Design House Stockholm and read more about their work at www.designhousestockholm.com

The main typeface used in the identity is the san serif Gräbenbach, designed by Wolfgang Schwärzler for Camelot Typefaces. Although recently designed, Gräbenbach is inspired by early grotesque typefaces and borrows details from brush painted signs. The typeface combines the sharpness of the digital design process with the warmth of hand drawn type.

To highlight the company’s interest in the individual process of the designer we wanted to include hand crafted and spontanious parts, such as crude illustrations and hand written typography, to the identity.

The identity in use on Design House Stockholm’s website, designed by art director Jacob Bang.

Every item within the Design House Stockholm product range is based upon a strong idea or story. Included in the retail hang tag is texts about the designers thoughts and the brand’s first impressions of the presented idea. For shorter, information-based texts the monospaced typeface Pitch is used as an alternative. Pitch is designed by the New Zealand based foundry Klim.

Sketch-like illustrations puts the spotlight on the design process and the work behind the finished product. The illustrations was made by Rasmus Nilsson. Catalogue designed by Design House Stockholm’s art director Jacob Bang.